The British Virgin Islands has seen an increase in the number of visitors to the territory this year, with initial tourism figures up by three percent over last year, signaling positive growth in the industry.
Data from the government’s Central Statistics Office (CSO) revealed a growth of 2.96 percent in arrivals to the territory from January to June over the same period last year. In addition, the overall year to date arrivals for the period January to June shows over 14,000 more persons having visited the BVI, with figures recorded at 513,406 visitors as compared to 498,641 during the same period in 2014.
To date for the year, the territory has welcomed 231,671 overnight visitors, representing an increase of 1.92 percent, while the number of cruise visitors increased by 3.79 percent, with a total of 276,559 passengers, an increase from 266,463 during the same period in 2014. Furthermore, the number of day-trippers to the BVI increased by 6.22 percent over the same period, totaling 5,176 visitors.
Premier and minister for tourism, Dr. Orlando Smith, is very pleased with the growth that the industry has shown so far this year and stated, “It demonstrates that our efforts in globally promoting travel to the British Virgin Islands have been fruitful. We continue to work towards improving our marketing strategies and are always looking for creative ways to attract our target audience to the territory.”
Smith noted that the government’s focused and strategic efforts in the further development of the tourism sector continue to be a strong contributor to the economy.
He reiterated that a stable and strong economy ultimately means increased employment and investment opportunities for the people of the British Virgin Islands.
Meanwhile, director of the BVI Tourist Board, Sharon Flax Mars, attributed the growth to a number of initiatives, including the augmented efforts to promote local events to drive travel to the destination, increased efforts in developing a closer relationship with the trade, stronger consumer driven programmes, and the launch of the new advertising campaign which is receiving positive feedback and ranking very high in advertising ratings in key travel publications.