The story behind the winning slogan

When I saw that there was a competition for the theme or slogan for the OECS 35th Anniversary, I decided to enter. I have worked at the OECS for eight years, heading the organization’s Geneva Mission since May 2008. Before that I worked for the Government of Dominica in the Ministry for Trade since 1995. I am therefore very familiar with the OECS and its progress towards deeper regional integration.

The guiding principles for theme proposals were as follows.

It had to be:

  • Succinct, but relevant and catchy;
  • Reflecting the OECS proven track record in regional integration;
  • Capturing the two milestones in the OECS 35th Anniversary and the 5th Anniversary of the OECS Economic Union;

I sat at my desk and pondered these guiding principles, and how I could capture those three elements.

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