CHTA President Calls for Greater Investment in Caribbean People

CHTA President, Patricia Affonso-Dass

President of the Caribbean Hotel and Tourism Association (CHTA), Patricia Affonso-Dass, has challenged regional leaders to invest in the creativity and warmth of the people across the region.

She challenged regional leaders to build on this foundation with a greater commitment to investing in education and training, sharing and recognizing best practices, and shaping meaningful partnerships between business, education, training institutions, labor unions and governments.

“In spite of our small size, we have produced some of the most creative and talented people in the worlds of music, sports, arts, business and education,” said Affonso-Dass, who is a product of many Caribbean influences, having grown up in Dominica, Trinidad and Tobago, Antigua and Barbuda and Guyana, before moving to Barbados where she has worked for the past 20 years.

“A new level of commitment and engagement towards the development of our people must be commensurate with our recognition that our people are our greatest resource and we must challenge ourselves, our businesses, and institutions to recognize and develop not just our general workforce but most especially our young leaders,” asserted the CHTA President.

Affonso-Dass, who is the Group General Manager of Ocean Hotels in Barbados, said Caribbean people must “believe in one another and invest in each other so that we can elevate our delivery of world-class experiences for those who invest their hard-earned dollars in a vacation experience in the region.”

“Now is not the time to be complacent on this issue, but to reflect on the accomplishments of our people and build on them. We are a world-class region with a rich heritage and legacy … so we must continue to embed excellence and innovation within our culture and across our industry to stay ahead of our competition,” she advised.

Across the Caribbean, CTO and CHTA have focused on several training and educational development initiatives from curriculum development in schools and skills training to offering tourism scholarships for hundreds of Caribbean nationals.